AP - SCB Launches Major Campaign “GenY Gets a Home”

Year-End Special Offers with Pleno, the Best First Home Starting at 1.59 Million Baht

AP (Thailand) Public Company Limited collaborates with SCB to launch a major campaign “GenY Gets a Home” offering year-end special deals with 4 measures to unlock all limitations to meet the needs of Generation Y customers looking to own a townhome ‘Pleno - the Best First Home’ more quickly. For the first time, we offer comprehensive financial benefits through the 'Get a Home Now' program, with easy monthly payments starting at 3,200 Baht/month per million, a special fixed interest rate of 2.70% for 3 years, and a maximum loan amount of 110% (with 10% for loan amounts related to home loans, such as decoration or renovation). We have selected beautiful plots from over 35 quality Pleno townhome projects available across Bangkok, close to the BTS and expressways, along with a total discount of up to 100 million Baht in a value package starting at 1.59 million Baht, available only for bookings and transfers of ownership from today until December 30.

Mr. Phomorn Prasertsarn, Deputy Managing Director of Business Development for Townhome Products at AP (Thailand) Public Company Limited, stated, “Understanding the insights and demands of Generation Y customers, or the new urban workforce in their first job, along with the trend of seeking to own their first home by year-end, AP has introduced this special year-end campaign named ‘GEN Y Gets a Home ’ in collaboration with our financial partner, Siam Commercial Bank, to provide special financial benefits exclusively for Pleno townhome customers that address their lifestyle needs, unlocking concerns about owning their first home and enhancing their financial freedom.”

Ms. Kanokwan Jaisri, Assistant Senior Manager of Alternative Channels at Siam Commercial Bank Public Company Limited, said, “Siam Commercial Bank is ready to support young people just starting their careers in owning their first home with easy monthly payments starting at just 3,200 Baht/month per million, and a maximum home loan amount of up to 100%. Additionally, there is an extra loan amount of up to 10% for purchasing furniture or home renovations. We believe this campaign will be a great option for the Gen Y group.”

“In addition to the special financial offers that will unlock all limitations to quickly make owning a ‘Pleno - the Best First Home’ a reality, AP has gathered over 35 Pleno projects ready for occupancy across Bangkok, close to the BTS and expressways, featuring beautifully designed modern homes with spacious living areas that fully reflect personal identity, including large living rooms, master bedrooms with high ceilings connecting to nature through large windows, and complete common areas such as fitness centers, swimming pools, playgrounds, and gardens with large trees supporting all activities. We also integrate innovations for living in a quality, safe, and confident community, truly fulfilling the dream of owning a first home. We are confident that the presentation of the campaign ‘GEN Y Gets a Home’ that meets lifestyle needs will help customers plan their finances as desired, alleviating burdens and promoting all customers, especially those in their first job, to become homeowners during this time, which we believe will receive positive feedback from customers.” Mr. Phomorn concluded.

The “GEN Y Gets a Home” campaign by AP Thailand features a selection of quality townhome projects under the Pleno brand, totaling 35 projects in the best locations near the BTS and expressways, with prices starting at 1.59 to 6.59 million Baht, requiring only a 0 Baht reservation. Customers can also enjoy 4 measures to unlock all limitations at year-end, such as the first-time special home loan consideration conditions exclusively for Pleno customers - 'Get a Home Now' program with easy monthly payments starting at 3,200 Baht/month per million, a special fixed interest rate of 2.70% for 3 years, and a maximum loan amount of 110% (with 10% for loan amounts related to home loans, such as decoration or renovation). There are also total discounts of up to 100 million Baht and many special offers per project that will help ease the financial burden for customers, making it easy to own a Pleno - the best first home from AP Thailand, such as free transfer fees, free move-in furniture sets, and free complete electrical appliances. This special offer is available only for customers who book and transfer ownership from today until December 30. For more information, visit APTHAI.com or call 1623.

AP Thailand operates under the mission ‘EMPOWER LIVING’  to fulfill every life goal with valuable and meaningful products and services.